Deviee's Ideology

Deviee marks a significant chapter in our Founder's entrepreneurial journey, epitomizing the vision of offering a comprehensive hub for diverse Indian attire needs, encompassing both Ethnic and Western wear.

Launched in March 2023, Deviee was conceived with the fundamental objective of providing accessible and affordable access to Indian textiles and sensibilities on a global scale, catering to all individuals.

Recognizing an unmet need within the market, we identified the challenge faced by international customers in procuring Indian clothing without exorbitant costs or logistical constraints. Deviee emerged as a solution, offering a seamless online platform that transcends geographical boundaries.

Our logo a representation of Goddess Meenakshi, symbolizes qualities of love, vibrancy, and empowerment. Meenakshi exemplifies wisdom, beauty, courage, and compassion. Her story challenges gender norms, aligning with our commitment to empower and celebrate women through the diverse and rich tapestry of Indian textiles.