Meet The Founder

Pooja Iyer

Pooja, the driving force behind Deviee, carries a cosmopolitan upbringing and a profound love for fashion. From her earliest days, her impeccable taste and passion for dressing elegantly ignited. She's had the privilege of embracing the fusion of South and North Indian cultures, which reflects in her fashion sensibilities.

An ardent explorer, Pooja's wanderlust has introduced her to India's diverse traditions and languages. As a Bharatnatyam dancer and Carnatic vocalist, she nurtures her artistic spirit, fostering cultural connections through the Indian Fine Arts Academy of Dallas, Texas.

Pooja's academic journey led her to a Master's degree in Computer Science from Stevens Institute of Technology, New Jersey. With over a decade of experience in Data Analytics, she merges her expertise with her desire to democratize affordable Indian fashion through Deviee.

In her vibrant world, Pooja resides in Arlington, Texas, alongside her husband Vishi and their spirited 2-year-old daughter, Avira. Deviee stems from Pooja's yearning to create a sense of belonging in every wardrobe, resonating deeply with the ethos of feeling at home away from home.